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Tuesday, 24 April 2018

Simple Steps To Setup Ads.txt On Blogger Via Default Settings.


Digital ads have become very significate in the new age of the internet and the need to combat counterfeit inventory in the open digital advertising ecosystem.

Let me start with What is Ads.txt and why you need one?

Authorized Digital Seller (Ads.txt) is a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory, improving transparency for programmatic buyers.

Ads.txt is an IAB initiative that helps ensure that your digital ad inventory is only sold through sellers who you've identified as authorized and avoid counterfeit.

This, however, helps to remove the financial incentive from selling counterfeit and misrepresented media. Similar to robots.txt, ads.txt can only be posted to a domain by a publisher’s webmaster, making it valid and authentic.



Who needs Ads.txt

The following group of digital marketer and distributors will need Ads.txt setup on their platform.
  • Domain owners who sell on exchanges through their own accounts
  • Networks and sales houses who programmatically sell on behalf of domain owners
  • Content syndication partnerships where multiple authorized sellers represent the same inventory

Why Ads.txt

Ads.txt is a project to Increase transparency in the programmatic advertising ecosystem.

By transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem.

If you are a blogger and has been searching the internet for the easy way to implement Ads.txt on your blog, you have come to the right place.

If you have not yet monetized your Blog or you are using blogger (google) default AdSense on your blog, then you don't need Ads.txt because, for blogger Adsense, Ads.txt is set by default.

How To Set Up an ads.txt File On Blogger For Third Party Ads

  • Login to Blogger at blogger.com
  • On the left of blogger, click Settings gear.
  • Under “Settings,” click Search preferences.
  • Under “Monetization,” find “Custom ads.txt” and click Edit.
  • Click Yes.
  • Copy the settings from your third-party monetization provider and paste them in the text box.
  • Click Save settings.

Create your own ads.txt file for AdSense

To create and setup ads.txt file for AdSense on blogger as Google authorized to sell your ad inventory follow the steps below.
  1. Create a text (.txt) file.
  2. Include the following line: google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0
    Important: Make sure you replace pub-0000000000000000 with your own publisher ID.

How To Know Your Adsense Publisher ID

You may be wondering what is Publisher ID and where can find my publisher ID.
Publisher ID is the unique identifier for your AdSense account and below is how to locate it :
  • Sign in to your AdSense account.
  • Go to AdSense Settings.
  • Click Account, then click Account information.
Other option to find publisher ID is through your AdSense Ad code. Go to your AdSense code in the HTML source code of your website, and you’ll spot your publisher ID in a line like the one shown below:
google_ad_client=”pub-xxxxxxxxxxxxxxxx”;

How To Check Content of Ads.Txt File On Blogger

To check the content of your ads.txt file, go to http://www.yourblog.com/ads.txt.
Each line in a publisher’s ads.txt list requires three pieces of data (plus a fourth optional field).

If you have any problem setting up your Ads.txt. Let us know in the comment below.

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