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Tuesday, 19 December 2017

Here's why Facebook will started demoting some posts


Facebook is making a headway to tackle user news feed and curbing fake news. It has also been working on bringing down the number of spam posts on the users' timeline.

The social media giant announces that it will take action against publishers begging users to vote to manipulate traffic and they will start demoting post and pages with engagement bait on their platform. This will include posts coming both from people as well as pages.

Henry Silverman, operations integrity specialist at Facebook in a statement said "People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, "LIKE this if you're an Aries!" This tactic, known as "engagement bait," seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait,"


To make this happen, the team at Facebook has reviewed 'hundreds of thousands' of posts to help create a machine learning process. Posts using these engagement baits will be shown less in the News Feed.

This is not all though. Silverman also adds that in the coming weeks, the company will be making the process stricter for pages that repeatedly use engagement baits. "We will roll out this Page-level demotion over the course of several weeks to give publishers time to adapt and avoid inadvertently using engagement bait in their posts," he said.

"Moving forward, we will continue to find ways to improve and scale our efforts to reduce engagement bait," Facebook said."We want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook," it said.

Facebook said that pages that repeatedly post "engagement bait" will see more "significant drops" in reach.

However, there are certain posts that won't be affected by this change. Posts that ask people for advice or help, such as circulating a missing child report and similar posts won't be impacted.
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